Privacy Policy

This policy explains how Formec Media LLP, the owner and operator of Wuggly ("Formec", "Wuggly", "we", "us" or "our"), handles personal data when a parent or legal guardian uses our website, mobile app, connected Wuggly toy and related services (together, the "Service") in India. Formec Media LLP is the entity responsible for the personal data described in this policy.

The Service is designed to be set up and controlled by adults. It is not intended for a child to create an account, make purchases or submit personal data independently.

• Account and contact information: a parent’s name, email address, mobile number and account credentials.
• Voice information: voice recordings a parent chooses to submit, the voice profile created from them, and generated story audio. We send this information to Cartesia AI solely to create the requested voice clone and narration.
• Story and device choices: selected stories, language, volume, sleep timer, playback activity and linked-device information.
• Technical information: device type, app version, IP address, diagnostics, security logs and similar usage information.
• Purchase and support information: order, subscription and transaction status, plus messages sent to our support team. Payment card or UPI details are ordinarily processed by the relevant app store or payment provider, not stored by Wuggly.
• Pre-order information: the name and email address submitted through our website.

Please do not include a child’s name or other identifying details in voice recordings, support messages or free-text fields.

• provide, personalise and maintain the Service, including creating narration in the voice selected by the parent;
• link and operate a Wuggly toy, remember settings and deliver chosen stories;
• process purchases, pre-orders and customer support requests;
• protect accounts, prevent misuse, troubleshoot errors and improve reliability;
• send service messages and, where you have chosen to receive them, product updates or offers; and
• comply with applicable Indian law and enforce our Terms.

We will ask for consent where required. You may withdraw consent, but this will not affect processing already carried out lawfully and may make features that need that information unavailable.

A submitted voice recording is used only to create the voice profile and story narration you request. To do this, we send the recording and the text to be narrated to Cartesia AI, our voice-cloning technology provider. We do not send Cartesia your name, contact details, child’s information or other account data for this purpose.

Neither Formec Media LLP nor Cartesia is permitted by us to use your recording, voice profile or generated narration for advertising, profiling, training products for other users or any purpose unrelated to providing the voice feature you requested. We do not sell, rent or make voice data available to anyone else.

Only upload your own voice, or a voice you have clear permission to use. You can ask Formec Media LLP to delete recordings, generated audio and the related voice profile from Wuggly and Cartesia by contacting us. Some information may remain briefly in protected backups or where retention is required by law.

Under India’s Digital Personal Data Protection framework, a child is a person under 18. The adult account holder must be the child’s parent or lawful guardian and is responsible for the child’s use of the Service.

If we need to process a child’s personal data, we will seek verifiable consent from the parent or lawful guardian as required by applicable law. We do not knowingly use children’s personal data for tracking, behavioural monitoring or targeted advertising. If you believe a child has submitted personal data without proper consent, contact us so we can investigate and delete it where appropriate.

We may share only what is reasonably necessary with:

• Cartesia AI: only the voice recording and narration text needed to create the voice clone and audio you request, under contractual restrictions that limit its use to providing this service;
• app stores, payment providers and delivery partners where you ask them to complete a purchase or delivery; these providers receive information directly from you or only the information required for that transaction;
• professional advisers, regulators, courts or law-enforcement bodies where disclosure is required or permitted by law; and
• a successor in a merger, financing, reorganisation or sale, subject to appropriate confidentiality and legal protections.

Except for Cartesia’s limited voice processing, a transaction you request, or a disclosure required by law, we do not disclose your voice or other personal data to anyone else. We never sell personal data or allow another company to use it for advertising, profiling or its own purposes.

We use reasonable technical and organisational safeguards appropriate to the nature of the information. No online service can promise absolute security, so keep your login details private and tell us promptly if you suspect unauthorised use.

We keep personal data only for as long as needed for the purposes described here, to provide an active account, resolve disputes, prevent fraud and meet legal obligations. We then delete or anonymise it. Where a service provider processes data outside India, we use appropriate safeguards and follow any transfer restrictions under Indian law.

Subject to applicable law, you may ask us to:

• provide information about the personal data we process and with whom it has been shared;
• correct, complete or update inaccurate information;
• erase personal data that is no longer needed or for which consent has been withdrawn;
• stop marketing messages; or
• address a concern through our grievance process.

We may need to verify that a request comes from the account holder or an authorised nominee. You also have the right to use remedies available under applicable Indian law.

You can ask us to permanently delete your Wuggly account and the personal data connected to it at any time. Email business@formecmedia.com with the subject “Wuggly account and data deletion request” from the email address linked to your account.

We may ask for limited information to verify that you are the account holder. Once verified, we will delete or anonymise your account information, voice recordings, generated narration and related voice profile, and will instruct Cartesia to delete the voice data it processes for Wuggly.

We will confirm when the request has been completed. We may retain only information that applicable law requires us to keep, or limited records needed to establish that we fulfilled your request. Information may remain temporarily in protected backups until those backups are safely overwritten.

For privacy questions, rights requests or grievances, contact Formec Media LLP at business@formecmedia.com. Please include the email or mobile number linked to your account and enough detail for us to understand the request. Do not send passwords, payment credentials or additional voice recordings by email.

We may update this policy as the Service or applicable law changes. We will post the revised version here, update the date above and provide additional notice where a change materially affects your rights or requires fresh consent.