Privacy Policy

This policy explains how Formec Media LLP, the owner and operator of Wuggly ("Formec", "Wuggly", "we", "us" or "our"), handles personal data when a parent or legal guardian uses our website, mobile app, connected Wuggly toy and related services (together, the "Service") in India. Formec Media LLP is the entity responsible for the personal data described in this policy.

The Service is designed to be set up and controlled by adults. It is not intended for a child to create an account, make purchases or submit personal data independently.

• Account and contact information: a parent’s name, email address, mobile number and account credentials.
• Voice information for narration: (a) the voice recording audio you choose to submit, (b) the voice name or label you give that voice, and (c) the selected language for narration. We also create and store the resulting voice profile (voice clone) and generated story audio so we can play stories in your chosen voice.
• Story and device choices: selected stories, language, volume, sleep timer, playback activity and linked-device information.
• Technical and analytics information: device type, app version, IP address, diagnostics, security logs, app interactions and similar usage information. Firebase Analytics may automatically assign a pseudonymous app-instance identifier to distinguish one installation from another.
• Purchase and support information: order, subscription and transaction status, plus messages sent to our support team. Payment card or UPI details are ordinarily processed by the relevant app store or payment provider, not stored by Wuggly.
• Pre-order information: the name and email address submitted through our website.

Please do not include a child’s name or other identifying details in voice recordings, voice names, support messages or free-text fields.

• provide, personalise and maintain the Service, including creating narration in the voice selected by the parent;
• link and operate a Wuggly toy, remember settings and deliver chosen stories;
• process purchases, pre-orders and customer support requests;
• protect accounts, prevent misuse, troubleshoot errors and improve reliability;
• send service messages and, where you have chosen to receive them, product updates or offers; and
• comply with applicable Indian law and enforce our Terms.

We will ask for consent where required. You may withdraw consent, but this will not affect processing already carried out lawfully and may make features that need that information unavailable.

We use Firebase Analytics, a service provided by Google, for product analytics only — to understand in aggregate how the app is used, which features are helpful and where we need to improve reliability. It may collect app interactions, device and app information, approximate location derived from an IP address, and a pseudonymous app-instance identifier.

Firebase Analytics is not used for cross-app tracking or advertising. We do not use it to serve targeted advertising, to track you across other apps or websites, or to link analytics activity to advertising identifiers such as IDFA. We do not send Firebase Analytics your name, email address, mobile number, account credentials, voice recordings, voice name, voice profile, story content, support messages or a child’s personal information. We do not use the Firebase Analytics user-ID feature to connect analytics activity to your Wuggly account. Analytics data is used only to measure and improve the Service, not to identify you personally or to advertise to you.

Google processes this analytics information on our behalf in accordance with its Privacy Policy and applicable data-protection terms.

What is collected: when you create a narration voice, we collect your voice recording audio, the voice name you choose, and the selected language for narration.

How it flows: your voice recording, voice name, selected language and the story text to be narrated are first uploaded from the app to Wuggly’s servers operated by Formec Media LLP. From our servers, we forward the voice recording and narration text to Cartesia.ai (Cartesia AI), our third-party voice provider. Data is transmitted over encrypted connections. We do not send Cartesia your name, email address, mobile number, account credentials, a child’s information or other account data for this purpose.

How Cartesia uses it: Cartesia processes your voice recording and narration text solely on our behalf and under our instructions to create your cloned narration voice (voice profile) and to operate narration — that is, to generate the story audio you request in that voice. Cartesia does not receive a licence to use your voice for any other purpose.

Neither Formec Media LLP nor Cartesia is permitted by us to use your recording, voice name, voice profile or generated narration for advertising, cross-app tracking, profiling, training models for other users or any purpose unrelated to providing the voice feature you requested. We do not sell, rent or make voice data available to anyone else.

Only upload your own voice, or a voice you have clear permission to use. You may revoke consent for voice processing at any time and request deletion of your voice as described in section 10 — this stops future cloning and narration with that voice but does not retroactively affect audio already generated at your request before withdrawal.

Under India’s Digital Personal Data Protection framework, a child is a person under 18. The adult account holder must be the child’s parent or lawful guardian and is responsible for the child’s use of the Service.

If we need to process a child’s personal data, we will seek verifiable consent from the parent or lawful guardian as required by applicable law. We do not knowingly use children’s personal data for tracking, behavioural monitoring or targeted advertising. If you believe a child has submitted personal data without proper consent, contact us so we can investigate and delete it where appropriate.

We may share only what is reasonably necessary with:

• Cartesia.ai (Cartesia AI), our third-party voice provider: your voice recording and the narration text needed to create and operate the cloned narration voice you request, sent via Wuggly’s servers as described in section 5, under contractual restrictions that limit its use to providing this service;
• Google Firebase Analytics: pseudonymous technical and app-usage information used only for product analytics as described in section 4 — not for cross-app tracking or advertising — without the personal information listed in section 4;
• app stores, payment providers and delivery partners where you ask them to complete a purchase or delivery; these providers receive information directly from you or only the information required for that transaction;
• professional advisers, regulators, courts or law-enforcement bodies where disclosure is required or permitted by law; and
• a successor in a merger, financing, reorganisation or sale, subject to appropriate confidentiality and legal protections.

Except for Cartesia’s limited voice processing, Firebase Analytics as described above, a transaction you request, or a disclosure required by law, we do not disclose your voice or other personal data to anyone else. We never sell personal data or allow another company to use it for advertising, profiling, cross-app tracking or its own purposes.

Equivalent data protection by third parties: we require our third-party providers, including Cartesia.ai and Google (Firebase Analytics), to protect personal data with safeguards equivalent to those in this policy — including purpose limitation to our instructions, encryption in transit, access controls limited to personnel who need it, no sale or independent reuse of your data, and deletion or return of data when it is no longer needed for the Service. Where a provider processes data outside India, we use contractual safeguards and follow transfer restrictions under Indian law.

We use reasonable technical and organisational safeguards appropriate to the nature of the information. No online service can promise absolute security, so keep your login details private and tell us promptly if you suspect unauthorised use.

Voice retention: we retain your source voice recordings, voice name, selected language, voice profile (voice clone) and generated narration audio on Wuggly’s servers for as long as your voice or account remains active, so that stories can be played in your chosen voice without re-recording. Cartesia.ai retains the voice recording and voice profile it needs to create and operate your cloned voice for the same period. When you delete a voice or your account as described in section 10, we delete the related source recordings, voice profile and generated audio from Wuggly’s live systems and instruct Cartesia.ai to delete the voice data it holds for Wuggly within 7 days. Limited copies may remain temporarily in encrypted, access-controlled backups until those backups are overwritten, no later than 30 days, and only where retention is required by applicable law will we keep the minimum records necessary for that legal purpose.

Other data: we keep other personal data only for as long as needed for the purposes described here, to provide an active account, resolve disputes, prevent fraud and meet legal obligations. We then delete or anonymise it. Where a service provider processes data outside India, we use appropriate safeguards and follow any transfer restrictions under Indian law.

Subject to applicable law, you may ask us to:

• provide information about the personal data we process and with whom it has been shared;
• correct, complete or update inaccurate information;
• erase personal data that is no longer needed or for which consent has been withdrawn;
• stop marketing messages; or
• address a concern through our grievance process.

We may need to verify that a request comes from the account holder or an authorised nominee. You also have the right to use remedies available under applicable Indian law.

You can revoke consent for voice processing and request deletion of your voice data or your whole account at any time:

• Delete a voice only (revoke voice consent): in the Wuggly app, go to your voice settings, choose the voice to remove and select Delete voice, then follow the on-screen steps. This withdraws consent for that voice, stops future cloning and narration with it, and deletes its source recording, voice profile and generated audio as described in section 8. You can continue to use the app with another voice or re-record later.
• Delete your account and all data: in the Wuggly app, go to your account settings, choose Delete account and follow the on-screen steps; or
• By email (voice or account deletion): email business@formecmedia.com with the subject “Wuggly account and data deletion request” from the email address linked to your account, and state whether you want to delete a specific voice or your entire account.

We may ask for limited information to verify that you are the account holder or an authorised representative. Once requested, deletion is processed within 7 days. You can cancel a pending request by contacting us before the period ends; once processing completes, the deletion is permanent and cannot be undone.

When deletion is complete, we will delete or anonymise your account information (for account deletion) and your voice recordings, voice name, selected language, generated narration and related voice profile (for voice or account deletion), and will instruct Cartesia.ai, our third-party voice provider, to delete the voice data it processes for Wuggly. We will confirm when the request has been completed.

We may retain only information that applicable law requires us to keep, or limited records needed to establish that we fulfilled your request. Information may remain temporarily in protected backups until those backups are safely overwritten.

For privacy questions, rights requests or grievances, contact Formec Media LLP at business@formecmedia.com. Please include the email or mobile number linked to your account and enough detail for us to understand the request. Do not send passwords, payment credentials or additional voice recordings by email.

We may update this policy as the Service or applicable law changes. We will post the revised version here, update the date above and provide additional notice where a change materially affects your rights or requires fresh consent.